Introduction
Paw Prints is Gemma's side project, she creates digital portraits of pets in the style of water colour paintings.
Paw Prints is Gemma's side project, she creates digital portraits of pets in the style of water colour paintings.
The logo design for Paw Prints celebrates the link between humans and animals, the print of a human finger and the paw print of an animal combined.
The font was chosen to help instill that "made by hand" feeling despite it being digital format.
The purple shade that is used on the Paw Prints branding and website was chosen to reflect creativity, purple is often used to represent wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.