Todays’ consumers are highly reliant on social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat. This is why it is essential that brands are active across accounts. Consider these stats:

On average users have about 8 social media accounts. An average of 2 hours and 22 minutes are spent on social per person per day. Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it. People spend about 1/7th of their waking time on social platforms. Social media platforms allow marketers to reach their prospects in a myriad of ways.

First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns and segment users so these ads appear on the feeds of target audience members. While each platform is different, most have capabilities that allow marketing teams to place ads based on location, job title, interests, age, etc.