A strategically focused website must attract, engage, and convert visitors. Developing a successful site is impossible without considering the user’s experience and the hierarchy of messaging. It’s important for your site to be intuitive and funnel prospects through in a predictable way.
Clear messaging and conveniently placed calls to action are paramount. Think of the experience that you wish your visitors to have and try to make calculated design decisions that will move them from point A to B. In order for your brand to dynamically engage prospects and existing customers, your site needs not only to be visually exciting, but the ease of use is important. Just as is image optimization, page load times, and overall speed.
Make sure that your website load time does not exceed 3 seconds. Take note that if your site loads in 2.9 seconds, it’s faster than approximately 50% of the entire web. If your site loads in 1.7 seconds, it’s faster than almost 75% of the web!
The most effective way to accomplish this is to partner with an experienced web and/or graphic design firm that can strategically develop a website that works best for your business.