With over a billion users who watch over 250 million hours of video each day, YouTube is the second largest search engine in the world. It’s where your potential buyers are searching, so you’d better be there. “How-to” searches are among the most popular on YouTube, making educational content a strategic opportunity in this space.
Rank higher in search
While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly.
The truth is, adding a video to your website increases your chances of ranking on the first page of Google results by 50x. That makes it well worth the effort—especially when 75% of people never venture past that first page!
Increase the understanding of your product
Products can be complex, and it’s essential that your audience understands yours before they make a purchase. Lucky for you, website visitors are 64 to 85% more likely to purchase after watching a product video. An explainer video gives you a chance to show—not just tell—potential customers what you’re offering and how it solves a problem. It tops our list of recommended videos to make first. So if you don’t have one yet, get on it!
Cover All Angles
Video traffic will account for 80% of all consumer internet traffic in the world by 2021! On top of that, 4x as many consumers would rather watch a video about a product than read about it, according to eMarketer.
Without a doubt, video content is your audience’s medium of choice. Knowing that, why not give the people what they want?
Boost email click-throughs
Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300%!
Build stronger brand affiliation and connection
Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming.
This is crucial for a small business striving for brand recognition and dependent on loyal customers who keep coming back for more.
Show up more in social Feeds
Social media feeds (Facebook and Instagram, specifically) do a great job of showing people what they want to see. Algorithms based on users’ previous activity, make it hard for small businesses to be discovered by new audiences.
At the same time, video posts are rising to the top of newsfeeds everywhere. People are more likely to stop mid-scroll for eye-catching video content and those interactions will always help your reach. So when it comes to social, video is your express route to being seen.
Track potential buyer consumption patterns
As video evolves, so do video metrics. It’s now not only possible but easy to track how long people are watching and what areas of your video are being re-watched or skipped.
Get More ‘Bang for Your Buck’
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. Website visitors are 64% more likely to purchase on an online retail site after watching a video.
Companies that use video are growing revenue 49% faster than those that don’t. The numbers speak for themselves, but we’ll say it anyway: You need video.
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