Utilizing Content Marketing in your SEO plans

As times change so do the requirements for ranking highly on search engines.

Google now rates well written, data rich, relevant, valuable content highly and in order for your website to stay up there with the best of them you must consider what your users will want to read and engage with. 

It is important to keep refreshing and improving your website content.

woman enjoying website content marketing

Google's roadmap for more organic traffic

Here at Equinox Studio, we use Google’s priority ranking factors to ensure that your website ranks high in the search results. In addition to Google’s requirements we also consider the end user to ensure readers also like your content.

google seo content marketing ranking

Google’s goal is to present only the most relevant content in its search results. “Our systems will continue to prioritize pages with the best information overall, even if some aspects of the page experience are mediocre. A good page experience does not surpass good, relevant content. ” (Google 2021)

Our Content Marketing Process


Search & site analysis

We analyze your site, your industry and your competitors to show you opportunities to reach your full potential on Google.


Content production

We produce content based on a well-established process that provides high rankings, interest from readers and low bouncer rates.



Optimization and reporting as well as suggestions for improvements.

Contact us today to learn how we can help you optimize your content so that you organically list higher in search engines.