As times change so do the requirements for ranking highly on search engines.
Google now rates well written, data rich, relevant, valuable content highly and in order for your website to stay up there with the best of them you must consider what your users will want to read and engage with.
It is important to keep refreshing and improving your website content.
Here at Equinox Studio, we use Google’s priority ranking factors to ensure that your website ranks high in the search results. In addition to Google’s requirements we also consider the end user to ensure readers also like your content.
Google’s goal is to present only the most relevant content in its search results. “Our systems will continue to prioritize pages with the best information overall, even if some aspects of the page experience are mediocre. A good page experience does not surpass good, relevant content. ” (Google 2021)
Search & site analysis