One of the most common questions we’re asked as web developers is, “How much does a website cost?”
Oddly enough, it’s never this initial question that’s hard to answer, it’s question number two: “Why so much?”
It usually takes at least a few seconds for potential clients to wipe the shock off their face when we throw out a price tag of, say, £10,000. And then comes question number three.
“For a website?!”
Yes, at first, £10,000 seems like a lot of money for a website, but I guarantee you it’s a steal. The truth is, whether you pay £2K or £75K, websites are cheap at any cost.
What it costs is not important — it’s the value of a website that really means something.
Here’s an analogy to help everyone grasp the value of a website.
Your website is your employee
Imagine that you have just hired a new salesman named Bill.
Here’s everything you need to know about Bill:
And now for the best part.
Bill would be better off working at Burger King, wouldn’t he? You pay this poor man £1.14 an hour, don’t you? Yet he stands under your boot and works tirelessly around the clock for just one cause: your cause.
I can see it in your eyes. You kind of feel sorry for Bill now, don’t you?
That is because you’re crazy! Bill has no feelings, he’s not a real person. He’s a website. He’s your website.
Now go out and try to find an actual person that will work that perfectly for 365 days a year. Or try reducing the pay of your best employee to £1.14 an hour and see if he or she hangs around. Good luck!
How much does a website cost?
From your perspective, it shouldn’t matter.
A £10,000 website is a steal because its value is exponentially greater than its price tag.
This post was inspired by Digett.com
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